My goal is to be an expert at my job, but in today's ever changing marketing world it's impossible. That's why having a strong network of marketing connections is more important than ever. How is someone supposed to be an expert in all the aspects of just the online marketing world, let alone traditional media? Staying on top of all the changes in SEO, Paid Search, Display and Social Media is impossible. Just staying on top of one area like SEO or Social Media is extremely hard and time consuming.
Then add on top of that, traditional marketing such as TV, Radio, Print, and Outdoor, and how they all work together with online advertising, and you have a lost cause. That is unless you find a way to add more hours to the day. (if you do let me know)
So what are you to do, because aren't we supposed to offer our clients or company the best marketing advice around?
The only way to do that is to surround yourself with the best people. Have a great network around you of brilliant people in each industry that you can lean on when needed.
Sometimes the best thing to know, is to know when to bring someone else in for help. That's the difference between knowing enough to be dangourous, and knowing enough to helpful.